Policy Shapers
In the world of lobbying, two types of professionals coexist: those who observe and report on what is happening in Brussels, and those of us who have the ability to make things happen in Brussels
A Policy Shaper is not a consultant who hands you a 40-page report on a new law. It is a professional who, like José Ramón Bauzá and his team, understands politics because they have been inside it.
Step 1
Public affairs expert
Interprets reality. Explains what the law says and monitors changes in the BOE.
Observer’s view. Knows the theory of how institutions work from the outside.
Process management. Their success is getting you a high-level meeting or an impact report.
Step 2
Policy Shaper (Closing Lobby)
Designs the solution.
Intervenes in the technical drafting and shapes the rule to align it with the client’s interests.
“Insider” view.
Knows how the person signing thinks because they have had to sign themselves.
Closing mindset.
Their success is that the regulatory obstacle disappears.