| Traditional Lobby | Closing Lobby - JRB | |
|---|---|---|
Objective |
Information, positioning, and perception | Technical amendment of the final wording |
Methodology |
Communication, events, and legislative monitoring |
Surgical intervention in the text. Amendment architecture |
Metric |
Meetings held, level of access, visibility |
Regulatory influence on documents and amendments throughout the process |
Timing |
Full legislative cycle, continuous presence |
Specific closing windows. Not one day before, not one day after |
Profile |
PR expert, communicator, analyst, political scientist |
Insider, legislative technician, former authority with real experience |