INFLUENCE
ADVISORY
At JRB Global Consulting Advisory, influence advisory is our signature expertise. It's not just lobbying — it’s legitimate, effective, and forward-looking engagement.
We work closely with institutions such as:
- European Commission (DG MOVE, DG GROW, DG COMP, DG REGIO, DG CLIMA, etc.)
- European Parliament (TRAN, ITRE, ENVI, REGI, IMCO Committees)
- Council of the European Union
- National and regional governments, permanent representations, and regulatory bodies
We ensure our clients are part of the conversation — from early-stage legislative discussions to the implementation of policy frameworks that will shape their sectors for years to come.
Whether it’s the European Green Deal, sustainable mobility regulations, or new tourism strategies, we deliver real influence where it matters.
AVIATION
Flying toward a greener future, where innovation and sustainability lift us to new heights
We offer a wide range of services that go beyond sustainability, and are aimed at improving operational efficiency, profitability, customer experience, safety, and regulatory compliance.
Decarbonization Strategies
Reduction of CO₂ emissions. Development of strategies to reduce the carbon footprint of airlines, including studies on fuel efficiency, changes to routes and optimisation of fleet management.
Adoption of Sustainable Aviation Fuels (SAF): Process-Associated Costs. Advice on the transition to the use of SAF.
Development of Electric and Hybrid Aircraft Technologies: Advice on the integration of electric and hybrid-powered aircraft into fleets, analysing feasibility, infrastructure costs and potential impacts on operations.
Passenger Experience
Process evaluation: Analysis of data collected through surveys, observations, performance analysis and real-time feedback to identify areas for improvement.
Loyalty Strategies: Design and management of loyalty programmes to increase frequent flyer loyalty, including rewards, exclusive benefits and personalised experiences.
Single Ticket: The process of developing and implementing the Single Ticket involves integrating sales and validation systems.
Regulatory Compliance
Aviation Safety: Consultancy to ensure that the airline or operator complies with international aviation safety regulations
Safety consulting: Flight procedures as in ground operations, to ensure maximum operational safety.
Air Freight and Logistics
Specialised Cargo: Design of specialised logistics solutions for high-value, perishable, or dangerous goods.
Growth Strategies: Development of strategies to increase cargo capacity, optimise prices and maximise profitability in this segment.
Operations Optimisation: Advice on air cargo operations management, from
the sustainability of cargo routes to supply chain optimisation.
MOBILITY &
TRANSPORT
Sustainable cities are built on smart mobility, where every journey contributes to a cleaner, more accessible and harmonious environment for all.
We provide a central approach due to the need to reduce polluting gas emissions, improve transport efficiency and promote more environmentally friendly and accessible options for all users
Technology and digitalisation
Implementation (MaaS): Development of technological platforms that integrate various modes of transport.
Fleet and Logistics Management Platforms: Development of digital platforms to manage vehicle fleets (buses, taxis, lorries, electric vehicles) more efficiently.
Use of Digital Technologies for Sustainable Mobility: Advice on the integration of digital technologies such as artificial intelligence, big data and IoT to optimise mobility in cities, managing traffic, improving the user experience and reducing emissions.
Development of sustainable mobility infrastructure
Urban Infrastructure for Sustainable Mobility: Consultancy on the redesign of urban infrastructure to integrate more sustainable transport options.
Promotion of Multimodal Mobility: Development of strategies to integrate different modes of transport (bicycles, electric vehicles, public transport, etc.) to create a more efficient and sustainable mobility network in urban areas.
Accessible Infrastructure Design: Consultancy services for the design of accessible public transport infrastructure for people with disabilities, such as adapted stations, accessible buses, and inclusive communication platforms.
Electric and low-impact mobility
Implementation of Electric Vehicle Charging Infrastructure: Design and planning of electric vehicle charging station networks in urban, suburban and key areas, with the integration of payment systems and smart charging management.
Fleet electrification: Advice on the acquisition and management of electric vehicle fleets for public or private transport companies, ensuring that the vehicles are cost-effective and sustainable.
Smart Mobility: Innovation in Autonomous Fleet Management Technologies
TOURISM
We have the opportunity to explore the planet responsibly, enjoying its riches without leaving a mark on its fragility.
We help businesses and destinations create unique experiences that promote environmental conservation, respect for local cultures, and the well-being of communities. Through innovative strategies and responsible practices, we work to ensure that tourism is not only a source of enjoyment, but also of positive and lasting impact.
Business strategy and planning
Positioning and differentiation: Developing a unique value proposition and differentiating yourself from the competition through exclusive services or niche markets.
Growth Strategies: Advice on business expansion, identification of new market opportunities and development of short-, medium- and long-term business plans.
Feasibility and market research: Market research to determine the viability of new investments, the location of new hotels, or the expansion of services.
Optimisation of operations and processes
Operational Process Redesign: Analysis and improvement of internal hotel processes to optimise operational efficiency.
Implementation of sustainable solutions: We help improve your environmental, social and economic impact, and align yourself with current sustainability trends.
Cost and Profitability Analysis: Identification of areas where costs can be reduced without sacrificing service quality, and advice on improving the overall profitability of the business.
Projects and construction
Expansion or Renovation Projects: Planning and supervision of projects involving the expansion, renovation or construction of new hotels, with a focus on optimising costs and timelines.
Feasibility Study for New Locations: Market research and financial analysis to determine the viability of opening new hotels in different locations.
We offer tailored advisory services across
- Institutional influence and public affairs
- Strategic positioning and regulatory intelligence
- Stakeholder mapping and engagement
- Policy development and legislative monitoring
- EU funding advisory and project alignment
- Representation before local, national, and EU institutions